What to DIY & What to Invest In for Your Private Practice

Hey Bestie!!

Starting a private practice comes with endless decisions, but one of the biggest is knowing where to save and where to invest. It’s tempting to DIY everything, but that can lead to burnout, frustration, and costly mistakes. On the flip side, outsourcing too soon can strain your budget. So, how do you decide? 

Here’s our breakdown of what to DIY and what to invest in to set your practice up for success. 

What You Can DIY (If You Have the Time) 

✔ Website Content & Marketing: Writing your website’s About Page, service descriptions, and blog posts can feel daunting, but no one knows your voice better than you! Plus, AI tools can help you refine your content. 

✔ Basic Social Media & Networking: Engaging with potential clients on Instagram or LinkedIn is a great way to build trust. Try posting client-friendly content, sharing tips, and engaging in therapist Facebook groups. 

✔  Progress Notes, Intake Forms, and Operational Policies and Procedures: If you’re solo, creating simple custom templates for your paperwork can save money. 

What You Should Invest In (Trust Us, It’s Worth It!) 

✔  Legal & Accounting Help: A lawyer can ensure your contracts, consent forms, and policies protect you and your clients. An accountant or bookkeeper can keep your finances in check and help you avoid tax nightmares. 

✔ A Quality Website & Branding: First impressions matter. Investing in a professional website (optimized for SEO!) makes you look credible, attracts ideal clients, and saves you from endless DIY frustration. 

✔ Billing Services or Software: If insurance billing makes you want to scream, outsourcing it will save time and headaches. Even for private pay, a good billing system ensures smooth transactions. 

Final Thoughts 

Building a private practice is all about working smarter, not harder. DIY what you can if it plays to your strengths, but don’t be afraid to invest in areas that will save you time and stress in the long run. 

Need help figuring out your next steps? Your Private Practice Besties are here for you—pinky promise! 💕