How To Optimize Your Psychology Today Profile to Attract More Clients

Hey Bestie!!

Your Psychology Today profile is often the first place potential clients will discover you—so making it as compelling as possible is key. Whether you're just setting up your profile or looking to improve your existing one, this guide will help you stand out and attract more of the right clients to your practice. 

1. Write a Client-Focused Bio 

It’s tempting to list every credential and modality, but clients are more interested in how you can help them. Use warm, inviting language and address the struggles your ideal client is facing. Instead of saying, “I have 10 years of experience in CBT,” try “If anxiety is making daily life overwhelming, I can help you regain control with research-backed strategies.” 

2. Use Keywords Strategically 

Think about what terms potential clients might search for and include them naturally in your profile. Examples: 

• Anxiety therapist 
• Trauma counseling
• EMDR specialist 
• Online therapy for depression 

These keywords help Psychology Today’s search algorithm match you with the right clients. 

3. Choose a Warm, Professional Headshot 

A friendly, high-quality photo builds trust and makes clients more likely to reach out. Avoid overly formal or distant photos—something inviting works best.

4. Be Clear About Your Specialties 

Clients don’t want to guess if you’re the right fit for them. Be specific about who you work with and what you specialize in. If you’re a generalist, highlight how you tailor therapy to individual needs. 

5. Make Contact Easy & Inviting 

End your profile with a strong call to action like: 

“I’d love to connect and see if we’re a good fit! Reach out via email or phone to set up a free 15-minute consultation.” 

6. Keep Your Profile Updated 

Your practice evolves, and so should your profile. Regularly review your information, fees, and availability to ensure everything is accurate and appealing. 

Final Thoughts 

An optimized Psychology Today profile can significantly boost your practice’s visibility and client inquiries. By making your profile client-centered, keyword-rich, and inviting, you’ll attract more of the people you’re best suited to help. 

Need help fine-tuning your profile? We’re here for you! Your Private Practice Besties are cheering you on—pinky promise! 💕